<?xml version="1.0" encoding="UTF-8"?><rss version="0.92">
<channel>
	<title>JV Digital Media</title>
	<link>http://www.jvdigitalmedia.com</link>
	<description></description>
	<lastBuildDate>Mon, 23 May 2011 13:12:07 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	<!-- generator="WordPress/3.0.1" -->

	<item>
		<title>Impact of Social Plugins on Marketing</title>
		<description><![CDATA[Earlier this month, I wrote about how the promise of Facebook traffic has enticed millions of sites to use Facebook Like buttons and other Facebook social plugins. But does following Facebook’s socialist agenda really pay off? How about some numbers, courtesy of Facebook? Facebook provided me&#8230; Please visit Search Engine Land for the full article.]]></description>
		<link>http://www.jvdigitalmedia.com/impact-of-social-plugins-on-marketing</link>
			</item>
	<item>
		<title>Value of Facebook &#8220;Likes&#8221;</title>
		<description><![CDATA[I heard the other day that if someone “Likes” your Facebook business page, they’re over 90% likely to never look at it again. Wow.  90% is a lot! We could assume that’s exaggerated by ½, but 45% is still a lot. When a website’s conversion rate is a fraction of its actual traffic – a [...]]]></description>
		<link>http://www.jvdigitalmedia.com/likes-are-not-loves-%e2%80%93-how-to-waste-time-%e2%80%9cmarketing%e2%80%9d-in-facebook</link>
			</item>
	<item>
		<title>Google Maps Vs. Bing Maps</title>
		<description><![CDATA[Wouldn’t it be great if there was one mapping service that offers everything you need to plan a trip to somewhere you’ve never been? Sure, map sites are generally pretty similar. You can see maps, find business listings, get driving directions, see images and stuff like that. But&#8230; Please visit Search Engine Land for the [...]]]></description>
		<link>http://www.jvdigitalmedia.com/google-maps-vs-bing-maps</link>
			</item>
	<item>
		<title>Thoughts on Keyword Rich Domains</title>
		<description><![CDATA[A couple of years Google made it very easy to establish rankings for less competitive keyphrases by simply purchasing a keyword rich domain, putting up some copy, verifying with webmaster tools and submitting an XML site map.  However, have noticed that in the past year, that this strategy will result in quick scaling for your [...]]]></description>
		<link>http://www.jvdigitalmedia.com/thoughts-on-keyword-rich-domains</link>
			</item>
	<item>
		<title>How to Run a Reputation Management Campaign</title>
		<description><![CDATA[The internet can be a great resource to run quick background checks on prospective business and dating relationships; therefore, we must be careful on the perception created when counter-parties search our &#8220;name.&#8221;  Below are some tips for gaining better control of search results for your name. 1. Leverage professional networking sites like Linked In and [...]]]></description>
		<link>http://www.jvdigitalmedia.com/how-to-run-a-reputation-management-campaign</link>
			</item>
	<item>
		<title>Link-Building Considerations</title>
		<description><![CDATA[One of the most common misconceptions in the SEO process is that the quantity of links will create more value for your rankings then the quality.  Goal of this post is to refute this theory and provide some advice on link-buidling best practices. 1. Make sure your links are &#8220;do follow&#8221; which means that they [...]]]></description>
		<link>http://www.jvdigitalmedia.com/link-building-considerations</link>
			</item>
	<item>
		<title>How to Monetize your Site Through Advertising</title>
		<description><![CDATA[As the owner of several sites that generate revenue through online advertising and often engaged by well-traffiked sites to advise them on generating revenue through advertising, felt like it would be a good idea to share some strategies for monetizing your content. 1. Google Adsense &#8211; While it is the simplest form of advertising, revenue [...]]]></description>
		<link>http://www.jvdigitalmedia.com/how-to-monetize-your-site-through-advertising</link>
			</item>
	<item>
		<title>Useful Tools for SEO Analysis</title>
		<description><![CDATA[Often asked by clients about tools they can use to assist with their SEO strategy so I felt like it would be a good idea to share ones that create a lot of value in analyzing web sites prior to composing a strategy for a prospect. 1. Linkscape &#8211; Enables you to reverse engineer competitors&#8217; [...]]]></description>
		<link>http://www.jvdigitalmedia.com/useful-tools-for-seo-analysis</link>
			</item>
	<item>
		<title>How to Get Content Picked Up by Google News</title>
		<description><![CDATA[Google News can be a great resource for establishing your content as an authority on the topic, raising brand awareness and driving traffic to your web site.  Below are some tips for getting picked up by Google News. 1. Have multiple editors for your site 2. Create an impression of a news site rather then [...]]]></description>
		<link>http://www.jvdigitalmedia.com/how-to-get-content-picked-up-by-google-news</link>
			</item>
	<item>
		<title>Value of Long-Tail Keywords</title>
		<description><![CDATA[There typically comes a point in the process of SEO campaign where you hit critical mass in organic search with your primary keywords and need to re-strategize to generate more traffic through search.  One strategy I have found to work very well is putting together a list of less searchable phrases into silos and writing [...]]]></description>
		<link>http://www.jvdigitalmedia.com/value-of-long-tail-keywords</link>
			</item>
	<item>
		<title>How to Approach Keyword Research</title>
		<description><![CDATA[Often hear from prospects who have worked with other vendors that their web site ranks well, but traffic and conversions are lacking.  Many times the reason for this issue points back to keyword research prior to a campaign as I have found it is an overlooked part of the process that can have a dramatic [...]]]></description>
		<link>http://www.jvdigitalmedia.com/how-to-approach-keyword-research</link>
			</item>
	<item>
		<title>How to Index Videos with Google</title>
		<description><![CDATA[Since videos are becoming more popular content on web sites and can help drive traffic through search, felt like it would be a good idea to share some tips on how to index your videos with Google. Similar to process for files on your web site, an XML file can be generated and uploaded through [...]]]></description>
		<link>http://www.jvdigitalmedia.com/how-to-index-videos-with-google</link>
			</item>
	<item>
		<title>How to Improve Bounce Rates</title>
		<description><![CDATA[Often receive e-mails from clients regarding their excitement about an increase in traffic, but concern about the lack of receptivity to their site from visitors.  Therefore, felt like it would be a good idea to share some tips on how to improve bounce rates. 1. Implementation of a video on your home page can be [...]]]></description>
		<link>http://www.jvdigitalmedia.com/how-to-improve-bounce-rates</link>
			</item>
</channel>
</rss>

